Craig federighi born may 27, 1969 is apples senior vice president of software engineering. At apple we build prototypes around all sorts of ideas. Craig federighi, apples senior vp of software engineering, was on stage presenting widgets that turn the iphone lock screen into a. To get some answers, i hopped on the phone with apples svp of software engineering, craig federighi. Federighi oversees the development of ios, ipados, macos and apples common operating system engineering teams. Was craig federighi chosen as head of software at apple. Apple executive weighs in on planned obsolescence concerns. Craig federighi is apples senior vice president of software engineering and a member of apples executive leadership team. Below is a full transcript of their remarks, and check out the full talk show audio and video on daring fireball. Craig federighi, apples software chief, showed off how the new software made ipads work much more like a desktop computer. Craig federighi, apples senior vice president of software engineering said. Federico is attending wwdc this week, and apple graciously offered to schedule a time for him to interview craig federighi, the companys senior vice president of software engineering. A top apple executive unwittingly provided a perfect.
Craig federighi talking with marques brownlee image source. And, of course, at the heart of the mac experience is macos. Superman craig federighi seen as the new steve jobs at apple. Its a computer all of us love to use and no one can match the macs deep integration of hardware and software. Within the community of apple users and developers, federighi is known for his energetic presentations of new apple software, frequently featuring absurdist. After receiving the post of the senior vice president at software engineering apple, he encompassed ios to mac software engineering. That really sums up the current state of apple software. The 50 years old, craig federighi is the senior vice president of apples software engineering sector. Craig federighi dismissed a facebook friend request from taylor. While watching apples keynote earlier this week, i was particularly struck by craig federighis presentation. Face id is easily the most hotbutton topic to come out of apples iphone event this week. Craig federighi is in charge of two of apples flagship software products, ios and macos. Craig federighi is the senior vice president of apples.
So we certainly explored the topic deeply many years ago and had working models, but we decided it really was a compromise. You may have never heard the name craig federighi before, but hes an integral part of apples executive team. Craig federighi screenshot at the 86minute mark in apples twohour long wwdc keynote for new software, ceo tim cook said, i want to invite my colleague, superman, back to the stage. What you need to know about apples software upgrades. Then he left the stage for most of the twohour presentation while his software chief, craig federighi, wowed the crowd with the new features for apples dual operating systems, os x yosemite and.
During apples iphone x keynote presentation, apple senior vp of software engineering craig. The presenter, craig federighi, svp software development, reacted briefly when the passcode screen came up. The keynote was minutes long and federighi spoke for roughly half the time, presenting for a whopping 55 minutes plus. Federighi began his presentation with a sly nod to os xs past naming conventions.
Apple ceo tim cook introduced federighi as superman. Craig federighi wikimili, the best wikipedia reader. Craig federighi is the senior vp of software engineering in apple organization. The nervous craig federighis back to the mac presentation for apple. At around 43 minutes in, craig answered a question regarding what his favorite aspect of software development is, and he said that his favorite is developing frameworks and architectures and building tools to develop software. There was an embarrassing glitch on stage during apple. The nervous craig federighis back to the mac presentation for. His name is craig federighi, apples senior vice president of software engineering.
The wall street journal on apples craig federighi engadget. Apples top leaders use this simple presentation hack to make. Svp worldwide marketing phil schiller, and svp software engineering craig federighi. Craig federighi is officially senior vice president of software engineering at apple, but hes as much known as a showman for how popular his presentations are. Within the community of apple users and developers, craig federighi is known for his energetic presentations of new apple software, frequently featuring absurdist humor such as references to his somewhat bouffant hair, use of new software features to organize events such as office karaoke parties and camping trips, and his claimed love of the. Again, im totally willing to go along with apples story for a 100% in the way it works. The software enables users to more easily switch between apps, use two. But theyre pretty clear in their presentation and marketing that you have to 1 look at your phone and 2 slide to unlock it with your finger. His teams are responsible for delivering the software at the heart of apples products, including the user interface, applications and frameworks. I am always hooked when he is on the stage, he is very good at keeping your attention, much more so than any others. Craig federighi, apples senior vice president for software engineering, speaks at mondays keynote presentation. The head of departments at large companies like apple are more about managing people than actually knowing the product.
Federighi is apples next superman and other things we. Further, he manages the advancement of apples basic working framework designing groups, ios, ipad, and macos. One of the defining moments of apples wwdc keynote earlier this week was when craig federighi, apples software chief, declared that the ipad would now have its own operating system. History of apple software engineer craig federighi youtube.
Back in june, federighi was also the star of apples. Moreover, he has his first appearance on stage during a major apple event was at wwdc 2009. There was an embarrassing glitch on stage during apple iphone x launch as apple senior vice president craig federighi introduced the face id on the iphone x. Our full transcript of the talk show with phil and craig. He has also worked under steve jobs, a founder of apple inc. Best free online presentation software, presentation tools. Everything you need to know about apples pointer support.
Federighi oversees the development of ios, macos and apples common operating system engineering teams. Before leaving the stage during his wwdc presentation for ios 11, apples software guru craig federighi flashed a quick slide that listed dozens of new features that he didnt have time to cover. During apples big presentation to unveil and show features of the iphone x, the face id program didnt work. Meet craig federighi, apples senior vp of software engineering. And to tell you about whats next with macos, please welcome craig federighi, craig.
He serves as apples senior vice president of software engineering, reporting. Craig federighi is senior vice president software engineering at apple inc. He was in the next company and worked with steve jobs. It is the nightmare that none of us would ever want to experience. In that role he oversees the creation of software for the mac and for the iphone. Design presentation slides with a wide selection of gorgeous templates, millions of free photos and thousands of icons. With a wwdc packed with announcements that will affect app development for years to come, we of course agreed immediately. Craig federighi was, in many ways, the face of apples wwdc keynote. Carrying pretty much the entire wwdc keynote presentation on his shoulders, federighi took out an arsenal of dad jokes, made. Apple exec unwittingly explains why ipad is a bad computer. His teams are responsible for delivering the software at the heart of apples innovative products, including the user interface, applications and frameworks. Cnet spoke with craig federighi after last weeks keynote, and one of the questions they ask him is whether there will be a touchscreen mac around 2.
When craig federighi, apples senior vice president of software engineering, took the stage to show off the new features of ios for the iphone. Apple senior vice president of software engineering craig federighi announces macos mojave with new features like dark mode, desktop stacks, and finder updates. Yes, they have to know the product enough to point the team in the right direction but its not about knowing the nuts and bolt. Craig is helping apple to develop ios, ipads, mac os, user interface, applications, and frameworks. Craig federighi wiki, bio, age, wife, salary, os, career. Craig federighi is apples senior vice president of software engineering. He is always eager to add more features on the products of apple inc. Craig federighi biography, age, wife, daughter, apple. Craig federighi is one of the high profile figures of a company.
Apple iphone x face id demo fail explained notebookcheck. We do not want to be the first software in history to be delayed due to a. On monday, during the wwdc 2018 keynote, apples craig federighi kicked off the presentation about ios 12 going over performance, and, almost specifically, how great the next software update will be for older iphones that led many to speculate that apple was, in its own way, directly addressing complaints of older iphones slowing down in the performance department. Can we all agree that craig federighi is a brilliant. Good presentation software gives you the tools you need to create a powerful multimedia presentation. Can we all agree that craig federighi is a brilliant presenter. It should be capable of importing or creating graphs and charts, it should be capable of creative text layouts and fonts, and it should be very easy to manipulate the order of the slides through the use of a slide library. Craig federighi svp, history, accomplishments appleinsider. In 2009, craig came back to apple and started creating macos engineering. Cook may have been referring to federighis presentation skills. Craig federighi, apples senior vice president of software engineering, gave the keynote presentation at the companys annual worldwide developers conference. Wwdc 2017 keynote wwdc 2017 videos apple developer. The day after the keynote, daring fireballs john gruber took the stage at mezzanine in san francisco with not one, but two special guests from apple. Cook introduced five other speakers in the twohour period and one of them, apple senior vice president of software engineering, craig federighi, took the stage twice.